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Here’s why pivoting is so important.

AJ Picard
8 min readMay 12, 2019

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AJ Picard — Entrepreneur & self taught designer.

I recently spoke in front of students that are Entrepreneur majors at Villanova University and the professor wanted me to go through the ways I’ve pivoted throughout my journey as an entrepreneur.

Creating the presentation made me realize how far I’ve come and I thought it would be a great time to share my experience.

I’ve been building a new social media app called Chad for the last year and a half now. It’s been so much fun and I’m here to show you how pivoting has helped keep us afloat.

January — May 2018

This is around the time that I started working on Chad full time.

At the time, Chad was a social media app that allowed you to connect with people & jobs in a specific location.

The idea was when a user signed up to Chad they picked from a bunch of keywords. These keywords were the type of jobs/users they were looking to apply/connect with. Once they were done signing up they were sent to the home page where things got a little crazy…

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AJ Picard
AJ Picard

Written by AJ Picard

UI/UX Designer who loves designing and building products. Currently scaling ZoZo App.

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