Member-only story

Is it me or is Apple slowly starting to fall apart?

AJ Picard
3 min readJul 3, 2019

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By AJ Picard — founder of Chad & self-taught UI/UX designer.

I’ve been a huge Apple fan my whole life, it goes all the way back to when my dad introduced me to the brand when I was a little kid.

I’ve watched countless Steve Jobs documentaries. I know he wasn’t the “best” person in the world, but at the end of the day, he changed it.

I’m going to start venting, I apologize in advance.

It’s insane to me how attached I get to their products/brand. To this day I haven’t found a company that can communicate a message as well as Apple does.

I’m going to go out on a limb and say that Apple was at its peak right before Steve Jobs passed away, since then it’s been slowly declining.

The iPhones continue to stay the same and I get it there isn’t much left that we can add to them. That’s why I thought Apple would start to shift their focus to iOS.

But for some reason, I feel like Apple is scrambling all over the place.

The only real groundbreaking thing they’ve accomplished in the past 3 years is that the Apple Watch has completely taken over the watch market, who would have thought it would be beating Rolex in sales?

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AJ Picard
AJ Picard

Written by AJ Picard

UI/UX Designer who loves designing and building products. Currently scaling ZoZo App.

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