Changing the way you make money Live Streaming.

AJ Picard
5 min readOct 27, 2021

By AJ Picard founder of Clava.

Photo by Jenny Ueberberg on Unsplash

If you’re a Creator that Live Streams you understand below are the main ways you can monetize while Streaming.

  • Subscriptions
  • Tips
  • Gifts
  • Ad Revenue

You can find these strategies on platforms like:

  • Twitch
  • Youtube
  • Instagram
  • TikTok
  • Bigo.Tv
  • UpLive
  • Tango

But there are negatives to these platforms…

  • Some platforms require Creators to hit their platform guidelines before they start earning… If you’re on Youtube you have to have at least 1000 Subscribers and 4000 total watched hours on your content before you start earning. Instagram requires you to have at least 10k followers. TikTok requires you to have at least 1000 followers.

These guidelines can be a huge roadblock especially small/medium sized Creators like myself. I was trying to become a Creator on Youtube for a year, putting in 20–30 hours a week creating content. After a year, I never hit Youtube’s guidelines. I couldn’t believe after putting in hours and hours of work and having over 1,600 Subscribers I never made a cent from Youtube.

  • Creators have to put in countless hours in order to see any type of ROI from these Live Streaming platforms. Which is the main reason why you’re hearing a lot of Creators saying they’re getting burned out.

Creators on Twitch & Youtube have to keep their subscribers subscribed. Creators on Instagram & TikTok have to keep posting in order to grow their community and keep their existing community.

What if Creators didn’t have to rely on subscriptions, tips, badges, gifts, ad revenue, etc as a way of monetizing?

Introducing, Clava.

Clava is a new Creator platform that is allowing Creators to easily monetizing while Live Streaming. By going Live in Clava you start making money per minute from each Viewer in your Live. The second one Viewer joins…

AJ Picard

UI/UX Designer who loves designing and building products. Currently scaling ZoZo App.